Why we do this

At PBJ Design, we believe that small changes can create big impacts.  We want Halifax, and your community, to be recognized and celebrated as places for creative projects, for growing small businesses, with strong senses of community.

A peanut butter and jelly sandwich is a very simple thing, that at the right time can turn your frown upside down, and thus have a significant impact on your day. The peanut butter and jelly sandwich is our inspiration for doing simple projects that beautify or enhance places in amazing ways.  Our small changes are focused on creating spaces people want to be in – like turning a house into a home, a street corner to a piano performance, or an alley into a market. We aim to create small changes that make visitors and locals feel connected to the spaces they are in and excited to be a part of such vibrant communities. Our projects are not resource intensive.  We try to achieve big impacts through projects that are smaller in scale; often they recycle or reuse resources, highlight existing businesses, and showcase local talent. For example, all of the pianos for #playmeHFX are donated, and thus given second chances to be used and loved, and the yarn for Yarn-Bombing is donated by community members who have no further use for it.

When we get a piano, paint it, and put it in a public space, we see change. People gather, a conversation is sparked, and people grow a greater appreciation for the place. The experience is shared in that moment with those nearby and is also shared online, showcasing their unique experience of Halifax, and our project with the world. Yarn-bombing creates changes beyond a fence beautified with art. Art leads to people admiring it, which leads to increased safety with more people around and more “eyes on the street”. Art also brings increased attraction to the places and local businesses nearby, contributing to small businesses and regional economies by giving residents something extra to celebrate, and giving visitors a reason to return and share the experience again.